Why gradualbasics? Our philosophy for quality & slow fashion
Why gradualbasics?
Gradualbasics is our response to an industry that prioritizes speed over quality. We are the conscious antithesis to fast fashion: quality over quantity.
Gradual - Step by step
Change takes time. In a world full of countless inferior garments, true quality is hard to find. That's why we're building a brand you can trust in the long term – guaranteed quality that lasts.
Basics
Our garments are high-quality basics , ideal for anyone looking to build a lasting wardrobe. They form the foundation for individual styles.
Cheap is more expensive in the long run.
Fast fashion relies on cheap materials and constantly requires new goods to be shipped. This drives up costs and creates mountains of waste. We save money elsewhere: instead, we invest in quality that you'll still be wearing in five years .
Quality you can feel and see.
While standard hoodies suffer in winter, our double-layered models made from the heaviest cotton (400-850 GSM) hold up. The noticeable weight provides security, while the silhouette adds style.
Ready to feel the difference?
Invest in quality that lasts for years, not just one season.